Why Retailers Should Focus Their Mobile Commerce Strategy on Tablets


Retail and mobile marketers-strategists put a lot of effort to increase to reach its mobile audience, primarily brand-awareness and increase online sales. With these improvements and innovation that we’ve seen, with a corresponding increase in tablet web traffic. February 2013, an Adobe survey showed that tablet web traffic of smartphone web traffic for the first time in the United States has surpassed web traffic from tablets already account for 10% of global traffic to retail sites. NPD Display Search forecasts that 2013 will show in the end, US sales of tablets more than computers. These statistics and forecasts is just the beginning of reasons why retailers should keep their eyes on the tray, and check to use a tablet PC for your personal mobile Commerce strategy.

Tablet owners have a Huge Growing audience.

mPortal and Parks Associates reported that the number of us tablet users shows 61% increase from 2013 to 2014.As IHS iSupply predicts that in 2015, more than 50% of Americans tablet. With this kind of numbers that retailers would be hard pressed to ignore the tablet as a means to extend and modify customers ‘ shopping experience better. The tablets should target the owners no longer secondary.

Tablets are Used for Internet shopping-More Than any Other mobile device.

According to Adobe 2013 Digital Publishing Report, 55% of tablet owners and 30% of smartphone users already use the device for shopping. eMarketer – a 2013 study showed that the number of online shopping deals, tablets 17% from 24%. On the same note, tablet, online sales are expected to grow faster than smartphone sales online. It is clear that the tablet has become a regular venue for online shopping and get more and more as an effective.

Tablet Owners Spend More Than Other Mobile Devices.

Compared to other opportunities for online purchases are tablet owners spend significantly more than the smartphone-Shopper and computer Shopper. After the 2013 Adobe Digital Index, it was noted that tablet owners spend 54% more per transaction than smartphone shoppers and 20% or more per transaction than users of computers. The numbers are strong enough evidence to indicate a need for expansion of one’s mobile Commerce strategy to the tablet.

Tablet Users Tend To Be Better Customers.

Former GMO Hautelook’s Greg Bettinelli breakdown Hautelook.com’s Internet traffic voice. 50% of traffic comes from mobile devices, Bettinelli said, with 55% of the traffic of smartphones and 45% of the tablets. Although Hautelook.com in particular, tablet users to contribute, less sales overall, as smartphones do, Bettinelli speaks to the quality of the number of customers. “Mobile transactions on average 50% more than those who say their iPhones,” Bettinelli. “If we get $2 for every person who has an iPhone, we make $2.50 for desktop user and $3 for iPad shoppers. The IPad is pre-qualifier for the best of the client, many of our customers better than iPads. I can’t say that it is completely because of the device. The device is a good experience, but it’s much better than the computer, so it is more about the clients that receive the device. The IPad is an indicator of the quality of the client.”

“Thus, the message must be in retail… if you think about driving, deciding to purchase and intention to purchase, you need to think about how tablets play into your strategy,” said Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing at Adobe.

With these solid facts tablets that support it is obvious that the tablet needs are the focus of mobile Commerce strategy. It can bring the client innovative shopping experience, and retailers as customers, and better relationships with customers. Not only the number of tablet owners on the rise, but the frequency of issuance of these users of the online store and the amount as you online. The tablet is creating a powerful customer base, retailers would be foolish to ignore and not tap water. The tablet is a rising star and needs attention.


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