Technology Is The Campfire Around Which We Tell Our Stories


Has largely been a seismic shift in the history of that concerns how we did traditionally have marketing. Let’s look at what this means for how the company is marketing today.

In short, people’s habits are changing, and companies need to adapt, using the storytelling techniques of our time. Otherwise, people (potential customers) can go where the customer has experience like. This has implications both for B2C and B2B companies, because the habit of people to follow you wherever you go.

It was said almost to the point of exhaustion that Millennials are leading the destroyers because of their preferences using digital technology to N-th degree. What was said, but in the fact that Gen xers are aligned and boomers are right behind you. The preservation of digital communications technology, declared himself the era of PCs-desktops and now to our smartphones and tablets, why is generations-a trend, not a fad.

Enterprises changing social habits to position yourself to remain relevant in this brave new world of omni-communication, i.e. digital fire. Companies that continue to roil traditional ways the hard way that no one is listening you can learn. At the risk of sounding like the adults in the Charlie brown cartoons, if they are perceived at all.

Maybe it’s time to check reality. As stated in a recent webinar, retail customer experience, retailers feel compelled limits of the tradition (think Black Friday sales on thanksgiving), because millions of Millennials break shopping through the use of mobile devices powered by the real-time data and social media to find the best deals with laser-like focus. Apparently, price is critical to Millennials more than tradition.

Disturb after the webinar, Millennials are shopping: the New world of Connected shopping,

89% of millennial shoppers use smartphones to connect to the Internet on a daily basis.
55% put on social media as the main source for shopping news and information, easily outdistancing television, which took the sixth place.
95 percent of Millennials have the same or higher sensitivity to price as last year.
Google and Amazon are by far Millennials’ preferred method for comparison shopping on smartphones.
88% would like to save money, consider buying online and pick up in store they are $10 to $50.
The solution to this problem on the head in his recent book, Adam Richardson, author of innovation X: Why a company’s challenges Are Its biggest advantage, Richardson claims, customer experience needs constant transformation to meet the needs of responsible consumers in today’s anxious culture.

In fact, it’s bazillions of milestones in communication was because of the Gutenberg press in 1440. Since then, print media was slowly growing landscape to our world, which was filled with books, magazines, Newspapers, posters, posters and, finally, to the most valuable print all the money!

But that all changed in the 21st century. Today’s headlines are designed more for reading on screens more often than the print media. So, the digital communication revolution started and today is so widespread that it now reaches the high speed messages from the manual where to go.

How comes the initiative to set? This is the best way, is your connection in all the ways people consume it. This approach to the achievement of your goal is the so-called Omni-channel marketing. It brings together all forms of communication, both online and offline, and puts your media where your customers are. It offers personalization of media that it can be used so that consumers’ lifestyles are looking. For practitioners of omni-channel marketing, where customers or potential customers with your brand, the so-called “touch points”. In total there are more than 14 common points of contact.

One of the less common ground, the so-called digital signage. Unlike Internet, email, mobile, and other forms of digital marketing, this emerging touch-point, but not de facto. However, it can also be just correct to differentiate, to begin its communications strategy and the catalyst that people say to make your digital campfire, so to speak.

Here’s what some recent studies show about digital signage:

According to the digital place-based video study by Arbitron, video in public for about 70 percent of consumers you receive.

Data from Samsung shows that 84 per cent of British retailers believe that digital signage creates a significant brand-awareness – stressing the importance of maintaining a consistent, Digital-focused brand image, a dynamic history of your company.

Price-Waterhouse-Coopers survey shows that retailers have reduced the stress of entertaining experience with digital advertising and informing consumers while you wait.

According to NCR Global Consumer Research, 87% of customers the same access to goods and services they want, regardless of whether you are in a network, mobile or in-individuals [do you think digital signage].
As you will see your history of the company in 2016, and someone will listen? To do regardless of a variety of tactics that you can use to capture the audience’s interest in your products and services, to hear the modern digital campfire, where the majority of people to tell and share stories. After creating a solid Internet and mobile communication, digital signage is with omni-channel marketing strategy, and it may be one of the main distinguishing features of the switches to bother with something that resonates with your lifestyle.


Leave A Reply