The Revolution is here.
As Apple released last year, the iPad carved a new category in the market of mobile devices. With the release of the iPad 2 and newer competitors like Motorola Xoom and Samsung Galaxy now, in a fight to warm up the market, more and more users decide for everyday tasks such as surfing the Web, sending E-Mails, watching Videos and playing games on Tablet devices as Desktop PCs, Notebooks or Netbooks.
In fact, according to a recent study by Nielsen, 35% of Tablet owners surveyed said that they called now with their Desktop Computer less or not at all, while 32 percent of the respondents to your Notebook. The first five reasons, why you prefer the Tablet over the PC or Laptop portability (31 percent), user-friendly interface (21), start speed (15), convenience (12) and the size (12).
In addition, the company Forrester study predicts that sales in the US continues to grow strongly, with 10.3 million in 2010 to 24.1 million in 2011 to 44 million in 2015. Company also predicts that by 2015, 82 million people in the U.S. own a Tablet, the drawing represents a third of the total population.
What these figures mean for you? With each passing day, the likelihood that consumers interact with your brand on a Tablet and no PC or Laptop to grow. Not all brands can or a native App should be, and even if you do, you should not neglect the users who are browsing your Website on a Tablet Browser.
As a result, it is up to you to ensure that your Website has been designed and these users the high-quality, problem-free experience, otherwise you risk your competitors, what to do.
Here are the nine most important elements which you should check to ensure that your Website will continue to meet the needs of their customers and promote the growth of your business in the age of the tablet:
Balance of content and user interface
Tablet screens are significantly less than a Desktop PC or Laptop screens, but the basic use of a tablet for consumption of content. Therefore, it is important to ensure that the user interface of their Website clean, and free of interference, so that they make optimal use of the existing property and enables you to enjoy your content the center.
Type on your Website needs to user a “Golden middle” for Tablet. If it is too small or condensed, it is incomprehensible without an increase. If it is too large, the user more scrolling than necessary.
You must have the perfect Balance of font style, font size, line spacing distance, the sequence length of the string, so that your content will be pleasant and comfortable to read in the distance, on the hold and the user of the Tablet.
Color and texture
Color and texture more than cosmetic niceties. When used in the strategic side, you can go a long way to improve the user-friendliness of your site for Tablet users. For example, thin color can offer the course at the top of the key, a visual cue for the user that the effective object.
Also, remember that with Tablet users, you have to fight fingerprints for improved visibility and glare. Bright background colors and patterns can distract reduce interference from these elements, while solid black, in the rule, you better.
Buttons and Links
When it comes to the Tools your visitors are using to arrive to travel to your Website, the size.
For Tablet users, click and scroll with the mouse are replaced by touches and gestures. Through the effect of less precise Navigation on touch screens. You must prevent the higher error rate in the creation of buttons, ring size, and not the Cursor.
Additionally, make sure to give the room a little to your buttons and Links, especially those living in the main navigation of the site. Nothing will frustrate a user quicker than on the other side, as they wanted to, because your link is not blocked much too close.
If you have the user interface of their Website is currently in a high degree, to the Rollover effect, you will be in trouble on the Tablet. In the world of the touch screen there is no such thing as a state of levitation. If, for example, you have “prev” and “next” buttons that appear when the mouse is located in the vicinity, these items are not available for Tablet users.
For the creation of a Finger-simple Navigation, all of the elements need to be large, bold and clear. Replace the buttons, they require the user to mouse over them to get an idea of the actions with the improvement of the style, the attention to their “extra virgin oil”.
If your Website contains a drop-down menu, make sure that there are visual cues (such as small arrows up and down), to indicate that the menu expands and in the fact that the menu stays open faucet.
Alternatively, you could rationalise Navigation consider the need, in the Drop-down menu in the rule. Instead, you can create a page Showcase for each main area of the site that acts as a Gateway to sub-pages, the inside.
Screens on Tablet devices, which are currently on the market in the range of about 7 to 10 inches and let the preview in the vertical and horizontal alignment. As a result, there is no way to be able to accurately predict that Tablet surfers is without scrolling.
The good news is that users of Tablet devices, a Scroll not only vertically, but also horizontally, as well. No need to try to force all of your important information “above the fold”. Clear, streamlined Design that promotes easy to consume content, the name of the game.
Many of the most important interactions between your Website and your customer comes through the Form, whether it be an Update-subscription by E-Mail, by pretending to be other information by you in a protected Account or making the purchase.
Carefully check your Form to ensure that all fields are present. In addition, make shape, make sure your forms as power line. Try to fill out a long form with many fields on the Tablet unwieldy. Although marketers want to be in you collect as many data from your Website visitors, risk of without users, in order to a lot of fields is that you get frustrated and give up, so that it is without data in General, or, what is worse, the potential contract of purchase is lost.
Apple’s IOS does not – and probably never will support Flash. Android supports Flash, but Flash on Android devices so far has been less than ideal.
If in doubt, test it.
To be the only way to be sure how well your site performs on the tablet to try it on a true Tablet devices. While there are some Web simulators, they are 100% reliable, because you are limited with your Browser to your Website.
If you don’t have a Tablet, borrow it on time or, if all else fails a trip to your local store and the Display models have used.
Be sure to rate each Element and every page of your Website. If possible, choose friends, colleagues, or family members do the same, and watch how they move through your site. Because you can’t so familiar with your site and its nuances, like you, show you the obstacles that you might’ve missed.
If you identify any problem areas, seek the help of trustworthy Web Design company on their elimination. While you are doing investments in the modernization of the infrastructure of your site, it is spent money well, to ensure that existing and potential customers will be able to open your Website on their devices – which is becoming more and more likely to be Tablet.