A Healthy Serving of Digital Signage Musings


This column will be a little digital signage dim sum -a tasting of various thoughts, facts and observations, which together will make follow treat.

Point one; almost all smartphones have touchscreens in the not too distant future. ABI Research has released looks like the projection of the end of August that 97 percent of all touch-screen smartphones until 2016. In perspective, in 2006 only 7 percent of smartphone touch screens were delivered. Analytical company many attributes an upcoming spread availability of low cost capacitive touch controllers that can reduce the cost of adding touch-based interactivity by as much as 30 percent.

Question. If it’s touch screen ability is widely used in smartphones, interactive touch screen, to its ability easily, which expects consumers? Characters without, let consumers wonder, what is wrong, or worse, just walk away, user friendly, more interactive alternative?

Item two; a blending of digital technologies point the way forward for out-of-home advertising. Global lifestyle and the environment-the communications Agency Kinetic, said in September it was the fuel, “reaction to the increased volume of Out-of-Home advertising including opportunities to integrate digital interactive, dynamic displays, experience, and custom design embedded in the client-brands-campaigns.”

When announcing the market launch, Kinetic’s UK chief operating officer, said the move “reflects the changing nature of Out-of-Home media and a greater chance that new technologies add….”

Question: How long until other people notice and begin to produce extra use of interactive technologies with digital characters more effective communication or experience more powerful marketing opportunities? What opportunities are available when a sign can communicate wirelessly with your smartphone, for example, and Vice versa?

Item three; a clear view, can be directly familiar. Researchers from electronics and telecommunications research Institute in South Korea in mid-September demonstrated a method that enables someone to control an interactive TV and digital signage-not too far from some fancy tracking their views. Technology at International Broadcast Convention in Amsterdam, to trace through the camera, where the student is directed to the viewer viewers interactive control. In the demo, it was used to pull-up basic statistics-age, name and hometown of the different dancers as they paraded on stage. Another prototype, the finished version is a few years.

Question: a digital signage viewer one exposure than replace gates interactivity? If Yes, what are the ways of this new interactive interface open to communicators and marketing?

That’s all to try for digital advertising and dim. I hope this presentation gave you some food for thought. At least, I hope that it’s not with any digital signage dyspepsia.


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